I’m a financial educator and small business owner in rural Wisconsin. I write about how capitalism impacts the ways we think, teach and talk about money.

Through Healthy Rich, I host a new kind of conversation about money, inviting voices we don’t hear enough in the personal finance space, including women, BIPOC, LGBTQ+, rural, working class and disabled people. You’ll hear from me and from other writers and thinkers who are questioning and exploring their relationships with money beyond the status quo.

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I grew up in a working-class family in a small town. When I started writing for personal finance media in 2015, I found the niche led mostly by advice (and admonitions) from middle-class white men, ignoring our broad diversity and the systemic impacts on our relationships with money. After leaving a leadership position with a financial media startup and spending two years freelancing for sites chasing affiliate dollars and Google’s algorithm, I started Healthy Rich to change the way we talk about money.

Photo by Heather Comparetto

My approach to personal finance lends an antidote to budget culture, the prevailing set of beliefs around money that relies on restriction, shame and greed.

I’m experimenting with a budget-free approach, which examines common budget culture maxims — and explores ways to do money better without them.

I don't prescribe an alternative "right" way to manage money, because I know no way will ever be right for everyone. Instead, I explore how our financial systems work and make space for diverse perspectives so you can discover what makes sense for you. I trust the value of your wisdom to choose your next move; I’ll make space to help you tap into to it.

Through this newsletter, you’ll find:

  • Essays exploring questions about economics, labor and personal money management.

  • Resources and advice for financial educators, coaches and advisors.

  • Conversations with smart and interesting people willing to teach us something about money.

For $7/mo. or $50/yr., paid subscribers also get:

  • Behind-the-scenes essays on my experience as an author and rural business owner.

  • Budget-free personal finance classes.

In addition to my work on Healthy Rich, I’m writing a book, due out in 2024 with Little, Brown Spark: YOU DON’T NEED A BUDGET organizes the explorations you’ll find in this newsletter and lays out in-depth (with worksheets! and activities!) a budget-free approach to money.

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Email: hi (at) healthyrich (dot) co


Dana Media LLC, d.b.a. Healthy Rich, does not provide tax, investment, legal or financial services. The information available through the Healthy Rich site and products is provided solely for informational purposes on an “as is” basis at user’s sole risk. The information is not meant to be, and should not be construed as advice or used for investment purposes. Healthy Rich makes no guarantees as to the accurateness, quality or completeness of the information and shall not be responsible or liable for any errors, omissions or inaccuracies in the information or for any user’s reliance on the information. User is solely responsible for verifying the information as being appropriate for user’s personal use, including without limitation, seeking the advice of a qualified professional regarding any specific financial questions a user may have. Neither Dana Media LLC nor the Healthy Rich brand are endorsed by or affiliated with FINRA or any other financial regulatory authority, agency or association.

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Essays about how capitalism impacts the ways we think, teach and talk about money.


Neurospicy bisexual passing for a nice Midwest lady. Advice columnist at Dear Penny. Contributor to Business Insider, Kiplinger, Forbes. Rural Democrat. 📘YOU DON’T NEED A BUDGET out Dec. 24!
Voices we don’t hear enough in personal finance media, including women, BIPOC, LGBTQ+, rural, working class, people with disabilities and more.