Healthy Rich

Healthy Rich

Share this post

Healthy Rich
Healthy Rich
‘Are you the boss’s wife?’
Copy link
Facebook
Email
Notes
More

‘Are you the boss’s wife?’

Small-town misogyny is constant and exhausting.

Dana Miranda's avatar
Dana Miranda
Oct 16, 2023
∙ Paid
10

Share this post

Healthy Rich
Healthy Rich
‘Are you the boss’s wife?’
Copy link
Facebook
Email
Notes
More
3
1
Share

It hit the hardest in the first week, when everyone was trying to get to know us. I remember from my childhood how “friendly” people are in small towns — often code for nosy or gossipy, though those don’t have to be negative. But I’d forgotten how extractive that friendliness can be when you don’t live up to strangers’ expectations.

Become a paid subscriber for full access to Butter Money, behind-the-scenes of my work as an author and small business owner in rural Wisconsin.

In our first week in business at the print shop, sales doubled a typical week. Judging by the conversations we had, it seems a lot of people found reasons to make copies that week just so they could scout the new shop owners in town.

My autism and introversion would have rendered these conversations with strangers draining under any circumstances, but the layers of small-town misogyny woven throughout their questions put me in downright burn-it-all-down mode by around day 10.

I wasn’t prepared for this part of being a rural business owner.

Keep reading with a 7-day free trial

Subscribe to Healthy Rich to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2025 Dana Media LLC
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share

Copy link
Facebook
Email
Notes
More