No one goes broke from avocado toast

This is a new kind of conversation about money.

Financial gurus have got to give brunch a break.

They’ve got us convinced it’s our overindulgence in avocado toast and lattes that’s keeping us from paying off debt, buying a home, raising a family and enjoying basically anything without a well of financial anxiety bubbling behind an Insta-perfect smile.

This isn’t about the price of avocados.

It isn’t about our unwillingness to clip coupons or endure jobs we’re not passionate about.

We’ve been googling how to make a budget while our education is defunded, our labor as parents is devalued, and our employers legally discriminate against us because of our gender, race and ability — and we’re ashamed of the debt that got us through college, feeds our children and affords us the “luxuries” necessary to compete with white men in the workplace.

An abundance of personal finance advice would have you believe prosperity is just on the other side of that Google search: Learn the right answers, do the right things, be rich.

The problem? They don’t know you.

Work and money are universal issues we each experience uniquely — and we don’t talk about the nuances enough. Conventional advice ignores the “unique” part. At Healthy Rich, we shine a big, bright spotlight on it.

What we do

Healthy Rich is a platform for inclusive, budget-free financial education. We publish, produce and host projects from budding creators whose voices we don’t hear enough in personal finance media, like BIPOC, women, LGBTQ+ and people with disabilities.

We make:

HEALTHY RICH BLOG, stories that explore the ways money intersects with our culture and individual lifestyles.

MAKE MONEY BETTER PODCAST, conversations with leaders and creators in finance, fintech and beyond about how we can make money better for everyone.

PERSONAL FINANCE CLASSES with lessons on earning, saving, spending and managing money with joy.

Why we do it

We operate on a fundamental belief that work should be fun, and money should be easy. 

Personal finance gurus have mucked up our relationship with money with a damaging set of beliefs we call budget culture — and we want out.

Our mission is to break free from that paradigm and make money better. For everyone.

We don’t give directives about the “right” way to manage money, because we know no way is right for everyone. We make space for perspectives on work and money to help you discover which moves make sense for you.

Don’t get us wrong: We know money.

And we’re happy to share what we know about things like paying down debt, investing, spending, saving and growing in your career. 

When we do, we’re sure to investigate conventional advice to discover how it really works (or doesn’t) for everyone, not just the unrepresentative few whose voices have dominated the personal finance industry for… ever.

Healthy Rich helps you discover the value of your perspective, skills and mindset to choose the work and life you want — and start enjoying brunch again.

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Who we are

Dana Sitar, Healthy Rich founder (headshot)

Dana Miranda

owner and executive editor

Dana Miranda is an entrepreneur and Certified Educator in Personal Finance®. She’s written about work and money for publications including Forbes, The New York Times, CNBC, Insider, NextAdvisor and a column for Inc. Magazine. She founded Healthy Rich to start a new kind of conversation about money.

Farrah Daniel, Healthy Rich writing contest judge (headshot)

Farrah Daniel-Bermudez

writing contest judge

Farrah has been writing professionally for five years, focusing on topics like sex education and wellness, personal finance, PR and marketing, travel and much more. As a freelance writer, she manages and creates content for small businesses and nonprofits. Check out more of her work at